Peter Christensen

Internet Business Mastery QuickTip Index

by 14 Comments

I just finished listening to all the back episodes of the podcast Internet Business Mastery. Since it’s an old show (started in October 2005) it has been fun to watch the hosts Sterling and Jay evolve in fast-forward. They started out with a lot of enthusiasm but didn’t seem quite sure what they wanted the podcast to be. Over time, they gained more polish, experience, and confidence and narrowed their focus. The production value of their show improved and they really started to implement their ideas in their own businesses and lives.

It actually a great sales pitch to compare the early episodes where they say “This is what we want to do” to the most recent episodes where they say “This is what we did and how it worked.” Anyone can say “Start and Internet business and you can travel the world,” but it’s a lot more credible to hear “We’re moving to Buenos Aires for 6 months just because we can.”

The podcast is pretty inspiring and somewhat informational. The free stuff is mainly good for little tips and inspiration. I haven’t bought their seminar, coaching course, or membership site access but I’m sure it’s much more helpful and thorough inside the pay-wall. For someone interested in meatier content about information marketing, I’d definitely recommend them.

One word of warning. If you’re reading my blog, you’re probably from the build-a-startup-and-make-it-so-good-that-it-becomes-popular-by-word-of-mouth school. If that’s the case, the focus mostly on marketing can sound a little slimy, a litte pushy, a little marketerese. While I certainly don’t advocate marketing at the expense of product quality, most developers are so terrible at and distrustful of it that any little bits they pick up will help. Things like using an email list, developing a sale over multiple contacts, etc. It’s okay to add value to your offering by marketing it. Wiser people than me have made this point. Sterling and Jay are a pleasant, non-threatening introduction to a lot of marketing concepts and I recommend them.

Two (very small) beefs. First, because they do a lot of affiliate marketing, they want you to click through their site and so they don’t tell you the name of the company or product they’re pluggig. You HAVE to go to their website to click. Second, their website isn’t very organized (it’s just a big pile of WordPress entries), so it’s not easy to find the link you’re looking for. Plus some of their links are wrong and most of the older ones are broken. So rather than complain, I compiled this list of all the shows, recommendations, and links for every episode. I did prune out broken links and time-sensitive things as well. You’re welcome!

[NOTE: Episodes 1-31 are no longer available for download. They will be sold later on CD with transcripts.]

NOTE: All links open in a new tab/window.

Episode 1 – Getting Started: 9 Things Every Internet Business Entrepreneur Needs
10/14/2005

Episode 2 – The Magic of Controlling Your Time
10/24/2005

Episode 3 – Empire Building: How to Design Your Business Model
11/7/2005

Episode 4 – No episode 4 (Sterling? Jay?)

Episode 5 – Establishing Your First Income Stream, Part 2
11/29/2005

  • links are broken

Episode 6 – Establishing Your First Income Stream, Part 3
12/13/2005

Episode 7 – Establishing Your First Income Stream, Part 4
12/20/2005

Episode 7b – Quick Update and a Resource Recommendation
1/12/2006

  • 7 Tips for Creating an Ebook that Will Generate Profit – link is broken

Episode 8 – 7 Tips for Easily Writing an e-book that Generates Profit
1/17/2006

Episode 9 – The Dangers of eBay: An Insider Look Into Why You Shouldn\’t Depend on eBay as a Primary Source of Income
2/9/2006

Episode 10 – Common Fears of Going into Biz on Your Own and How We Overcame Them!
2/28/2006

Episode 10b – Quick Update with some Business Recommendations
3/16/2006

Episode 11 – Listener Questions Answered
4/13/2006

  • no links

Episode 12 – 10 Traits of a Successful Internet Entrepreneur Pt 1
6/5/2006

Episode 13 – 10 Traits of a Successful Internet Entrepreneur Pt 2
6/14/2006

Episode 14 – THE Best Thing to Sell Online
7/11/2006

  • no links

Episode 15 – THE Best Thing to Sell Online Part 2
7/26/2006

Episode 16 – Protecting Your Assets with a Business Entity
8/17/2006

  • no links

Episode 17 – Why Most People Who Call Themselves Entrepreneurs, Really Are Not
9/7/2006

Episode 18 – 6 Tips to Help Entrepreneurs Work ON Their Businesses and Not IN Them
9/27/2006

Episode 19 – The #1 Purpose of Your Web Site (even above selling products)
11/2/2006

Episode 20 – Interview with Business Attorney Darius Barazandeh on Starting Your Internet Business LLC
11/15/2006

Episode 21 – Interview with Business Attorney Darius Barazandeh on Starting Your Internet Business LLC Pt2
12/9/2006

Episode 21b – A Gift for Our Listeners (plus Internet Business Gift Guide)
12/16/2006

  • This is it’s own link list

Episode 22 – 5 Email List Building Tips That Will More Than Triple Your Email Opt-ins
1/13/2007

Episode 23 – Information Marketing 2.0
2/7/2007

  • no links

Episode 24 – The 7 Pillars of Internet Marketing 2.0 Part 1
2/24/2007

Episode 25 – 7 Pillars of Information Marketing 2.0 Pt 2
3/15/2007

Episode 26 – The Secret Mindset Needed to Get Started as an Internet Business Master
4/10/2007

Episode 27 – The 4-Hour Workweek
5/19/2007

Episode 28 – How to Generate Leads, Develop Customer Relationships and Drive Sales with Information Marketing 2.0
6/12/2007

Episode 29 – 7 Web 2.0 Internet Business Secrets Exposed
7/6/2007

Episode 30 – Insider Secrets for Writing Compelling Copy with Brian Clark of Copyblogger.com
7/28/2007

Episode 31 – How We Created Two Webinars that Generated nearly $100,000 in Sales?
10/26/2007

Episode 32 – 5 Ways to Use Recorded Content to Continually Make Money and Drive Traffic
11/9/2007

Episode 33 – Interview with Tim Ferriss, author of The Four-Hour Workweek
12/2/2007

Episode 34 – 5 Characteristics of the Ideal Web 2.0 Web Site (and how you can launch one in a matter of hours)
12/19/2007

Episode 35 – The Secret to Making Online Marketing and Sales Easy (or Is Web 2.0 Overrated?)
1/21/2008

Episode 36 – Success Stories from the Internet Business Mastery Community
1/31/2008

Episode 36b – 5 tips for Increasing Affiliate Sales for any Affiliate Product
2/4/2008

Episode 37 – Interview with Legendary Internet Entrepreneur, Yanik Silver – Plus, go to Dinner with US!
2/28/2008

  • CrazyEgg – great site tracking software

Episode 38 – What You Need to Know to Start Outsourcing Your Business (and Your Personal Life) with Virtual Assistants
3/13/2008

Episode 39 – What Does Money Mean to You?
3/27/2008

Episode 40 – What is the Tipping Point Between Thinking & Learning About Internet Business and Actual Success in Internet Business?
4/24/2008

Episode 41 – 7 Tips For Creating Your Own Killer Website Design
5/8/2008

Episode 42 – Insider Secrets of Email Marketing with Tom Kulzer, CEO of Aweber (GetYourEmailList.com)
5/22/2008

Episode 43 – The #1 Asset That You Can Acquire for Your Business
6/3/2008

Episode 44 – The 3 Pillars of Designing Your Ultimate Internet Lifestyle
6/26/2008

Episode 45 – In These Uncertain Times, How Do You Find True Security?
7/10/2008

  • aMember.com – recommended membership and subscription management software

Episode 46 – How to Trigger Unprecedented Success in your Lifestyle and Business
8/13/2008

Episode 47 – How to Create a Compelling Tagline for your Web Site that will Attract your Ideal Customer
8/28/2008

Episode 48 – Acquiring the Lifestyle of Your Dreams
9/18/2008

Episode 49 – Time Travel with the Iconoclasts of the 9-5: Four Things that We Would Do Differently if We Could Start Over Again
10/2/2008

Episode 50 – The Ultimate Recession Survival Guide
10/16/2008

Episode 51 – The 7 Reasons Why People DON\’T Succeed in Internet Business and How You Can Avoid Every Single One, Part 1
10/30/2008

Comments

  1. Wow Peter!

    Did you have a little bit of time on your hands, or what? Looking over the list that you’ve so thoughtfully compiled (thanks btw), I’d think that I’d be plugged into something for quite a while! 😉

    There is, of course, a wealth of information here, and one could (and should) learn quite a bit from it. I’m going to be posting (in mere minutes) a short article about one of the masters of information marketing, Dan Kennedy, over at “my” blog, the Extra Cash Systems Weblog. Do come by and leave a comment, if you like…

    Be Well!
    ECS Dave

  5. Nice Example on information products; Time management software for Mac: OfficeTime; Time management software for PC: InerTrak; Ron Legrand\’s Information Marketing etc.

  8. I, for one, could send you, Mark, IBM’s first 40 podcasts! … if you could send me #42 to #50 in exchange.

    Can you, or anyone else?

    : )

  10. It is nice that you have given a huge list of sources. What the beginners of the internet business need is the initiative to start moving the wheel. Many do the mistake of trying to master everything before start doing. It is not possible. Start doing and learn while developing the business.

  11. Thanks for great info resources!
    These episodes can provide inspiration and reset our business mindset. It is great to gain new insights about marketing strategy, goals to write.
    It is chance to look at online business from a different perspective.

  12. I give those guys kudos for what they put together, but I have an issue with their tactics to get you to go to their site. Also, it’s my opinion that once you start a campaign, you need to maintain it, not let all your links go bad, etc. That’s just plain old sloppy IM, not “Internet Business Mastery”.
    Just my 2 cents.

  14. Unfortunately, once you started your membership area, the material in the free podcast became much less focused and useful. I stopped listening after a while but maybe it has changed.

    Thanks for noticing the index and I hope it helps!

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