{"id":491,"date":"2012-04-11T12:28:34","date_gmt":"2012-04-11T17:28:34","guid":{"rendered":"http:\/\/www.pchristensen.com\/blog\/?p=491"},"modified":"2012-04-10T16:44:25","modified_gmt":"2012-04-10T21:44:25","slug":"review-of-appsumomixergy-course-on-startup-seo","status":"publish","type":"post","link":"http:\/\/pchristensen.com\/blog\/articles\/review-of-appsumomixergy-course-on-startup-seo\/","title":{"rendered":"Review of AppSumo\/Mixergy Course on Startup SEO"},"content":{"rendered":"

Using SEO To Build Your Brand & Get More Customers<\/a><\/p>\n

Background<\/h3>\n

Lately I am less and less satisfied with reading blogs or news sites – I’m leaning heavily towards content with immediate, actionable lessons<\/a>. I joined Mixergy Premium (more on that another day) but hadn’t taken any of the courses. Since Noah Kagan is a better marketer than Andrew Warner, I ended up buying a Startup SEO course from AppSumo without even realizing that it the same course was already available to me through Mixergy Premium. AppSumo has a generous refund policy, but I have to give them credit for actually making the sale – the $25 I spent at AppSumo has greatly amplified the value I’m getting out of Mixergy Premium, now that I see how useful the courses are.<\/p>\n

Rationale<\/h3>\n

For most of my career, my extracurricular learning has been about software development. That’s my job, right? Unfortunately, that left me with a narrow set of skills. I’m trying to fill those gaps strategically, trying to get the first 50% of knowledge of a topic extremely fast. AppSumo courses and Mixergy Premium are great for this – reputable, accomplished instructors, Andrew Warner’s guiding hand and high standards, and easy access to video and supporting materials. The SEO course gave me exactly what I hoped – before the course, SEO was a hazy concept that I was not confident about, and after it, I have a framework to choose and prioritize SEO actions going forward.<\/p>\n

Insights<\/h3>\n

I took a whole bunch of notes, but more important is the summary:<\/p>\n

SEO is about finding the terms you want to rank for, and getting strong inbound links for those terms.<\/p><\/blockquote>\n

The basic process is:<\/p>\n

    \n
  1. Choose keywords based on high volume, low ranking difficulty, and high value to you<\/li>\n
  2. Do basic, table-stakes optimizations – using search terms in titles and headers, putting alt text on images, helpful internal linking for crawlers and users, etc<\/li>\n
  3. Use a mix of hustle and creativity to get links that will help you rank<\/li>\n<\/ol>\n

    The course goes into much more depth on all of those points, and I won’t spoil the secrets. If you want the details enough to sign up for Mixergy Premium or buy the course from AppSumo, then I just did you a big favor.<\/p>\n

    Recommendation: Buy!<\/h3>\n

    Bonus<\/strong>: Why do I need SEOmoz’s help? I’m a reformed software developer who’s tired of seeing great software go nowhere because the developers don’t know how to market it. I believe that marketing is an engineering problem<\/a> and from everything I’ve heard, SEOmoz has the best SEO tools<\/a> in the business. Help me Rand!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Using SEO To Build Your Brand & Get More Customers Background Lately I am less and less satisfied with reading blogs or news sites – I’m leaning heavily towards content with immediate, actionable lessons. I joined Mixergy Premium (more on that another day) but hadn’t taken any of the courses. Since Noah Kagan is a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8,7],"tags":[],"class_list":{"0":"post-491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-education","7":"category-startups","8":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pazgP-7V","_links":{"self":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":0,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"wp:attachment":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}