{"id":297,"date":"2008-11-06T10:27:23","date_gmt":"2008-11-06T15:27:23","guid":{"rendered":"http:\/\/www.pchristensen.com\/blog\/?p=297"},"modified":"2013-12-23T11:54:25","modified_gmt":"2013-12-23T18:54:25","slug":"internet-business-mastery-quicktip-index","status":"publish","type":"post","link":"http:\/\/pchristensen.com\/blog\/articles\/internet-business-mastery-quicktip-index\/","title":{"rendered":"Internet Business Mastery QuickTip Index"},"content":{"rendered":"

I just finished listening to all the back episodes of the podcast Internet Business Mastery<\/a>. Since it’s an old show (started in October 2005) it has been fun to watch the hosts Sterling and Jay evolve in fast-forward. They started out with a lot of enthusiasm but didn’t seem quite sure what they wanted the podcast to be. Over time, they gained more polish, experience, and confidence and narrowed their focus. The production value of their show improved and they really started to implement their ideas in their own businesses and lives.<\/p>\n

It actually a great sales pitch to compare the early episodes where they say “This is what we want to do” to the most recent episodes where they say “This is what we did and how it worked.” Anyone can say “Start and Internet business and you can travel the world,” but it’s a lot more credible to hear “We’re moving to Buenos Aires for 6 months just because we can.”<\/p>\n

The podcast is pretty inspiring and somewhat informational. The free stuff is mainly good for little tips and inspiration. I haven’t bought their seminar, coaching course, or membership site access but I’m sure it’s much more helpful and thorough inside the pay-wall. For someone interested in meatier content about information marketing, I’d definitely recommend them.<\/p>\n

One word of warning. If you’re reading my blog, you’re probably from the build-a-startup-and-make-it-so-good-that-it-becomes-popular-by-word-of-mouth school. If that’s the case, the focus mostly on marketing can sound a little slimy, a litte pushy, a little marketerese<\/em>. While I certainly don’t advocate marketing at the expense of product quality, most developers are so terrible at and distrustful of it that any little bits they pick up will help. Things like using an email list, developing a sale over multiple contacts, etc. It’s okay to add value to your offering by marketing it. Wiser<\/a> people<\/a> than me have made this point. Sterling and Jay are a pleasant, non-threatening introduction to a lot of marketing concepts and I recommend them.<\/p>\n

Two (very small) beefs. First, because they do a lot of affiliate marketing, they want you to click through their site and so they don’t tell you the name of the company or product they’re pluggig. You HAVE to go to their website to click. Second, their website isn’t very organized (it’s just a big pile of WordPress entries), so it’s not easy to find the link you’re looking for. Plus some of their links are wrong and most of the older ones are broken. So rather than complain, I compiled this list of all the shows, recommendations, and links for every episode. I did prune out broken links and time-sensitive things as well. You’re welcome!<\/p>\n

[NOTE: Episodes 1-31 are no longer available for download. They will be sold later on CD with transcripts.]<\/p>\n

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NOTE: All links open in a new tab\/window.<\/p>\n

Episode 1 – Getting Started: 9 Things Every Internet Business Entrepreneur Needs<\/a>
\n10\/14\/2005<\/p>\n