{"id":154,"date":"2008-01-15T10:28:14","date_gmt":"2008-01-15T16:28:14","guid":{"rendered":"http:\/\/www.pchristensen.com\/blog\/articles\/blogging-strategy-social-news-stats\/"},"modified":"2008-01-15T10:28:14","modified_gmt":"2008-01-15T16:28:14","slug":"blogging-strategy-social-news-stats","status":"publish","type":"post","link":"http:\/\/pchristensen.com\/blog\/articles\/blogging-strategy-social-news-stats\/","title":{"rendered":"Blogging Strategy, Social News Stats"},"content":{"rendered":"<p>Jeff Atwood gave the best possible advice for people who want to <a href=\"http:\/\/www.codinghorror.com\/blog\/archives\/000983.html\" target=\"_blank\">make a successful blog<\/a>:<\/p>\n<blockquote><p> When people ask me for advice on blogging, I always respond with yet another form of the same advice: <strong>pick a schedule you can live with, and <em>stick to it<\/em>. Until you do that, none of the other advice I could give you will matter.<\/strong> I don&#8217;t care if you <a href=\"http:\/\/www.codinghorror.com\/blog\/archives\/000516.html\">suck at writing<\/a>. I don&#8217;t care if <a href=\"http:\/\/www.codinghorror.com\/blog\/archives\/000536.html\">nobody reads your blog<\/a>. I don&#8217;t care if you have <a href=\"http:\/\/www.codinghorror.com\/blog\/archives\/000297.html\">nothing interesting to say<\/a>. If you can demonstrate a willingness to write, and a desire to keep continually improving your writing, you will eventually be successful.<\/p>\n<p>But success takes time&#8211; a <em>lot<\/em> of time. I&#8217;d say a year at minimum. That&#8217;s the element that weeds out so many impatient people. I wrote this blog for a year in utter obscurity, but I kept at it because I enjoyed it. I made a commitment to myself, under the banner of personal development, and I planned to meet that goal. My schedule was six posts per week, and <strong>I kept jabbing, kept shipping, kept firing<\/strong>. Not every post was that great, but I invested a reasonable effort in each one. Every time I wrote, I got a little better at writing. Every time I wrote, I learned a little more about the topic, how to research topics effectively, where the best sources of information were. Every time I wrote, I was slightly more plugged in to the rich software development community all around me. Every time I wrote, I&#8217;d get a morsel of feedback or comments that I kept rolling up into future posts. Every time I wrote, I tried to write something just the <em>tiniest bit<\/em> better than I did last time.<\/p><\/blockquote>\n<p>Now before you dismiss this advice, two points to consider:<\/p>\n<ol>\n<li>Take a closer look at the end of the url:  blog\/archives\/000983.html.  983!  In 2006 after I really got into reading blogs, I dove back and read through Jeff&#8217;s archives, among others, and the post numbers are almost entirely sequential.  Near as I can tell, he either has written or is approaching over 1,000 posts, so he knows what he&#8217;s talking about.<\/li>\n<li>Take a look at the Technorati Top 100.  He&#8217;s #73 <strong>and<\/strong> #85.  (I think because you can get it at either \/ or \/blog)<\/li>\n<\/ol>\n<p>Other top computer bloggers have done the same thing: hundreds of posts over several years on a variety of topics.<\/p>\n<p>Now, I don&#8217;t need to be as big as Reg, Joel, or Jeff, but I&#8217;m sort of tired of being invisible.  I&#8217;ve decided to throw my hat in the ring and create an online persona, and here was my strategy:<\/p>\n<ul>\n<li>Like Jeff said, write a lot.  I&#8217;m shooting for 2-3 posts a week (dang mental math made me realize that I need to write over 100 this year)<\/li>\n<li>Read and respond to comments.   Just like it&#8217;s nice to eat a restaurant where they owner gives a crap that you&#8217;re there, it&#8217;s nice to read a blog where the author cares about your reaction.  This is especially important when beginning, and I&#8217;m going to put extra effort into it.  Just like the <a href=\"http:\/\/www.cluetrain.com\/\" target=\"_blank\">Cluetrain Manifesto<\/a> said, the internet is just a big conversation, so if you can keep the conversation going, you get more out of it.<\/li>\n<li>Cover a breadth of topics. A lot of my writing so far (aside from my early forays into polyphasic sleep and the building of my house) have been commentary on Lisp.  That&#8217;s just because that&#8217;s what I&#8217;ve had most on my mind recently.  Upcoming topics include general software principles, notes on setups\/configurations I make, book reviews, entrepreneur\/family balance, collections of resources, education, updates on my startup, and whatever else.<\/li>\n<li>Cover topics deeply.  If I do a better job explaining or consolidating knowledge than anyone else, more people will find it beneficial and more people will read my stuff.  In a Googlified &#8220;I&#8217;m Feeling Lucky&#8221; world, being the 3rd or 4th best resource doesn&#8217;t get you very far.<\/li>\n<li>Use social news sites effectively.  I&#8217;ve submitted a couple of the things I&#8217;ve written to Hacker News and programming.reddit.com and had good experiences.  I put two of them up before I installed a stats package on WordPress so I don&#8217;t know the effect, but there&#8217;s more below about the stats I&#8217;ve collected so far<\/li>\n<\/ul>\n<p>I&#8217;ve been a heavy internet consumer for a long time and a big blog reader for the last 18 months, but this is the first time I&#8217;ve really produced stuff that people have read.  I got full stats on the article I submitted yesterday, <a href=\"http:\/\/www.pchristensen.com\/blog\/articles\/lisp-the-golden-age-isnt-coming-back-lets-welcome-a-bright-future\/\" target=\"_blank\">Lisp: The Golden Age Isn\\&#8217;t Coming Back, Let\\&#8217;s Welcome a Bright Future<\/a> and here&#8217;s what I&#8217;ve found:<\/p>\n<ul>\n<li>As of this writing, <em>exactly<\/em> 2500 people had read the article<\/li>\n<li> Of the 1500 or referrers, about 800 were from Reddit and close to 500 from Hacker News<\/li>\n<li>Over 200 people that came from Google Reader.  At first I thought that all of those people subscribed to my blog, but I realized that they&#8217;re reading someone else who linked to me (for instance, I made Raganwald&#8217;s <a href=\"http:\/\/del.icio.us\/raganwald\/weblog#2008-01-14\" target=\"_blank\">del.icio.us<\/a> feed &#8211; Thanks Reg!).  Hopefully people will subscribe, but I&#8217;m not sure how to track that without using FeedBurner.  Any tips? [Note:  I just found the Syndicated views in WordPress Stats.  There were 0]  Any comments from someone who has subscribed?<\/li>\n<\/ul>\n<p>2500 page views might not be much to some people, but since I consistently joke about the dozens of people that enjoy my writing, 2500 is a big deal.  I&#8217;m curious to see how traffic goes in the days after the Reddit\/Hacker News traffic dies down.  I&#8217;m trying to keep writing to make sure people that found me then continue to find good things.  Late this week or early next week I&#8217;ll have another social-news-worthy post, and this one might not even be about Lisp!<\/p>\n<p><hints id=\"hah_hints\"><\/hints><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Atwood gave the best possible advice for people who want to make a successful blog: When people ask me for advice on blogging, I always respond with yet another form of the same advice: pick a schedule you can live with, and stick to it. Until you do that, none of the other advice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":{"0":"post-154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-blog","7":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pazgP-2u","_links":{"self":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":0,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pchristensen.com\/blog\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}